When should we start pre-opening marketing?

Ideally, 6–12 months before opening. The earlier we start, the more time we have to build awareness, grow audiences, establish your digital presence, and generate demand before launch.

What does pre-opening marketing include?

We tailor the strategy to the property, but services can include positioning, website and SEO strategy, paid media, social media, email and CRM, content, OTA strategy, audience development, and launch planning.

Hospitality Pre-Opening Marketing

A successful opening starts long before opening day. Topp Hospitality builds pre-opening marketing strategies for hotels, resorts, restaurants, and hospitality concepts designed to create demand, build awareness, and turn anticipation into bookings.

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From Groundbreaking to Grand Opening

Define what makes the property different, who you’re targeting, and how the brand should show up in the market.

Build the website, search presence, booking journey, tracking, and digital infrastructure needed to convert interest into action.

Build a coordinated marketing calendar that takes the property from teaser campaigns to opening day and into sustained post-opening growth..

Open With Momentum.

The goal isn't simply to announce that you're open. It's to make sure people already know who you are, what you offer, and why they should book.

Built for Hospitality

From concept to opening day, we build the marketing strategy that gets your hospitality brand noticed before the doors open. From positioning and digital presence to audience building, campaigns, and launch planning, we create the foundation for a strong and successful opening.

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Frequently asked questions

Pre-Opening